Blend the art of innovation with the rigor of engineering
Great technology alone is rarely sufficient to ensure a product's success. Scenario-Focused Engineering is a customer-centric, iterative approach used to design and deliver the seamless experiences and emotional engagement customers demand in new products. In this book, you'll discover the proven practices and lessons learned from real-world implementations of this approach, including why delight matters, what it means to be customer-focused, and how to iterate effectively using the Fast Feedback Cycle.
In an engineering environment traditionally rooted in strong analytics, the ideas and practices for Scenario-Focused Engineering may seem counter-intuitive. Learn how to change your team's mindset from deciding what a product, service, or device will do and solving technical problems to discovering and building what customers actually want. Improve the methods and mindsets you use to:
"This is an essential book for all engineers building out their innovation capacities." Bruce Nussbaum, former Assistant Managing Editor, Business Week; Professor of Innovation and Design, Parsons The New School for Design
"Scenario-Focused Engineering gives the engineer a new way to narrow in on solutions, with the customer as their partner in a series of focused experiments." Tim Ogilvie, CEO, Peer Insight, and co-author, Designing for Growth
"The Scenario-Focused Engineering approach was foundational to how we evolved our engineering culture, bringing our engineering, design, and marketing teams together." Chuck Friedman, Corporate Vice President, Microsoft
This book's primary audience is software engineers, software development leads, group managers, senior leaders, designers, user researchers, and product planners.